Pillars
Analyze
We have access to a deep well of research data and even utilize your DRS and CRM data. But, unlike some agencies, we actually put this data to work and leverage it to help you be bigger, smarter, faster, and more efficient.
Define
The Internet has created the most savvy and selective buying audience in history, making differentiation essential. What makes your dealership distinctive — both to your customers and from the competition? We’ll develop a strategy on how to use your unique voice to motivate prospects to buy from you rather than someone else.
Strategize
Everything starts with an assessment of your current situation and how it relates to your competition. Once PT3 discovers where you are, we’ll determine where you want to be. Then we’ll create objectives and a research-based plan to get you there as quickly as possible.
Measure
Attribution is the key. By charting a reverse path through the purchasing process, we can see all the online and offline steps that eventually led to the sale. We can analyze every touchpoint to see what media your customers are using, how they’re using them, what’s working, and what adjustments might be needed to maximize results.
Meet the
Risk-Takers
We like taking chances. That’s why PT3 people climb glaciers, ride motorcycles, and jump out of airplanes (sometimes with parachutes). We like to take chances at work, too. That’s why we think outside the comfort zone to make sure your brand’s message connects with your customers. We think that’s a risk worth taking.