Sure you want an agency that thinks big. But you also want a partner who works small. At PT3, you’ll partner with a senior team member who will work with you one-on-one to discover the insights that make your business unique. So while PT3 can be described as big and small, we really prefer “just right.”
We have access to a deep well of research data, and even utilize your DRS and CRM data. But unlike some agencies, we actually put this data to work, leveraging it to help you be bigger, smarter, faster and more efficient.
The Internet has created the most savvy and selective buying audience in history, making differentiation essential. What makes your dealership distinctive—both to your customers and from the competition? We’ll develop a strategy on how to use your unique voice to motivate prospects to buy from you rather than someone else.
Everything starts with an assessment of your current situation, and how it relates to your competition. Once PT3 discovers where you are, we’ll determine where you want to be. Then we’ll create objectives and a research-based plan to get you there as quickly as possible.
Attribution is the key. By charting a reverse path through the purchasing process, we can see all the online and offline steps that eventually led to the sale. We can analyze every touchpoint to see what media your customers are using, how they’re using them, what’s working, and what adjustments might be needed to maximize results.
Powerful creative isn’t possible without solid research. We’ll dig down to find out why people buy from you every day. Then we’ll create unique messaging that matters to your customers and motivates them to engage you.
PT3 is a one-stop, fully integrated shop with a broad set of services, disciplines and skills all under one roof. What’s more, you’ll have one point of contact and work with one team. The result is focus and consistency across all messaging.
We don’t shoot from the hip. We’ll research and assess your current situation, identify goals, and develop a plan to hit them. Then we’ll use those insights to connect with your customers and motivate them to act.
Push media is driven by the advertiser and used to create a stimulus and get your name out there. By raising their awareness of who you are, push media puts you in their consideration set. It impels consumers to “ask for you,” and gives you a chance to communicate with them.
From editing to photography to videography, we offer a full range of in-house production options. We can also collaborate with your production team. However you decide, we’ll work with you to find the best fit, control costs, and assure the work is of the highest quality.
Pull media is initiated by consumers who are actively searching. We make sure you’re the best answer to their questions (searches), where it’s most relevant. If they’re asking for you, we’ll make sure you’re answering.
Data is irrelevant unless it’s being used and leveraged correctly. By accessing your DRS and CRM data, we can optimize your message to identify and hyper-target your customers. We’ll discover who they are, how they behave, what they buy, and most important, what they’re looking for now.
We’ll utilize research insights and your dealership knowledge to find your distinct voice—your Unique Selling Proposition—that matters to your customers. Then we’ll use that knowledge to create consistent messaging across all media to help your brand stand apart from the pack.
We like taking chances. That’s why PT3 people climb glaciers, ride motorcycles and jump out of airplanes (sometimes with parachutes). We like to take chances at work, too. By thinking outside the comfort zone to make sure your brand’s message connects with your customers. We think that’s a risk worth taking.